Get valuable media coverage for your brand with targeted media outreach that isn't possible with a newswire service.

PR Newswire vs Prowly for Press Release Distribution

The effective & affordable PR Newswire alternative

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Annual membership fee

Distribution of one press release

Words included

Number of outlets

$350

1000

Extra fee for including media (video or image)

Each 100 words extra

Media targeting options

$140+

SEO features

Setup fee

State & Local Media

Regional Media

National Media

Extra fee for including a logo (annual fee)

$195

$475+

$805

400

1300

5800

$325

$495

Industry

How much does it cost to distribute a press release with PR Newswire?

$140

$245

International distribution

$1200 - $8700 ($300 - $2200 per extra 100 words)

Compare that to how much you'd pay for distributing a press release using Prowly's media database and pitch features.

So, if you want to distribute one 400-words press release to national media, with a logo and an image, it will cost you $1130 + $690 annual membership and logo fee.

Monthly subscription (including 3000 email sends)

Number of press releases you can send a month

$189

Unlimited

(as long as it's under your plan's email limits)

Including media (images, videos)

Free

Including a logo

Free

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Media targeting options

Monthly subscription (including 15000 email sends)

$259

$1130 + $690

Total price:

$259

Total price:

Words included

Unlimited

per 15000 pitch emails sent

$1130

per one press release

+ $690

annual membership and logo fee

Topic

Location

Location

Industry

Outlet

Position

Find out how these two different PR distribution methods differ in pricing and the results they can bring.

Newswire or media outreach?

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Journalist

Chris Zelig, Partner

Rating

FORWARD-THINKING COMPANIES TRUST PROWLY

We tried other PR software before Prowly. Most of the other software was more expensive but less effective, far less user-friendly, and, frankly, not really worth the effort. That is why we will never go back. Prowly just makes everything easy and quickly accessible.

Press release creator

Contract length

Email personalization

Pitch analytics

Online newsroom

Monthly or annual

SEO features

Live chat & video call

Support

Free training

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What other features do you get with Prowly?

Media contact database (with 1,000,000+ journalists)

Local, national & international media contacts

Free 7-day trial

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Prowly: everything you need to get media coverage

Newswires typically work with a 'spray and pray' approach, meaning you're esentially paying for for your press release to get almost no valuable impressions and relevant engagement.


The PR industry is moving towards targeting and customising pitches towards smaller—and more importantly, relevant to your story—groups of journalists and media influencers.


With Prowly, you're sending your press release to people that are waiting to cover a story like yours.


Using a powerful media database, find relevant media contacts or outlets with location and beat filters. Next, send them personalized emails with your visual press release made using Prowly's press release creator.

Newswires typically work with a 'spray and pray' approach, meaning you're essentially paying for your press release to get almost no valuable impressions and relevant engagement.


The PR industry is moving towards targeting and customizing pitches towards smaller—and more importantly, relevant to your story—groups of journalists and media influencers.


With Prowly, you're sending your press release to people that are waiting to cover a story like yours.


Using a powerful media database, find relevant media contacts or outlets with location and beat filters. Next, send them personalized emails with your visual press release made using Prowly's press release creator.

How can targeted media outreach be more effective than a newswire?

[With PR Newswire] I find that [my press release] goes to many super-micro channels that have zero exposure, so I'm paying over $1200/press release to get almost no impressions/relevant engagement on my press release. If the platform was more targeted to specific media publications/bloggers/influencers who are willing to open up their email to read the press release, then it would be a different story.

Director of Global Marketing

Rating

Neta Y

Review source: Verified G2 Reviewer


Flexible, transparent & budget-friendly pricing plans

We’re transparent about our pricing so you can see—without having to book a demo—what you’re paying for upfront.


We don't charge any membership fees or other annoying fees like including a logo, image or video in a press release.


PR Newswire charges a membership fee (which they waive for some promotions) and then charges additionally for extra images and other media. PR Newswire also charges separately for geographic distribution and certain media lists.


TRY PROWLY FOR FREE
BOOK A PRODUCT DEMO

Flexible, transparent & budget-friendly pricing plans

We’re transparent about our pricing so you can see (without having to book a demo) what you’re paying for upfront.


We don't charge any membership fees, fees for including a logo, image or video in a press release

TRY PROWLY FOR FREE

PR CRM

Keep your media contacts under control

Learn more

MEDIA DATABASE

Find the right media contacts for your story

Discover relevant journalists & influencers from around the world. Over 1 mln contacts available.

Forget about Excel. Safely sync and manage your contacts in the cloud with your team.

Send visually great looking personalized emails and increase your chances of getting media exposure.

Learn more

Prepare an up-to-date newsroom. Send visual press releases and adapt to the needs of today’s journalists.

Journalist-Friendly Press Releases and Newsroom

ONLINE NEWSROOM

Learn more

Personalize your emails at scale

DISTRIBUTION

Learn more

Prepare an up-to-date newsroom. Send visual press releases and adapt to the needs of today’s journalists.

Send visually great looking personalized emails and increase your chances of getting media exposure.

MEDIA DATABASE

Discover relevant journalists & influencers from around the world. Over 1,000,000 contacts available.

Learn more
Learn more

Forget about Excel. Safely sync and manage your contacts in the cloud with your team.

PR CRM

Learn more

Send visually great looking personalized emails and increase your chances of getting media exposure.

DISTRIBUTION

Learn more

Prepare an up-to-date newsroom. Send visual press releases and adapt to the needs of today’s journalists.

NEWSROOM

All Your PR Activities in One Place

The best PR tool on the market

We tried a couple of PR tools but eventually chose Prowly and we are extremely happy with everything it provides - the features (especially brand journal!), customer support (very responsive), and the ease of use (all features packed in the great design and well-thought interface). I am pretty sure you will love Prowly once you try it!

Review source: Verified Capterra Reviewer

Great tool for PR pros!

The easiest way to communicate with journalists and consumers via your newsroom/brand journal. The best customer support ever. :)

Reviews source: Verified Capterra Reviewers

I believe that every article, every advisory opportunity, every interaction with a client should make the working world better than it was before... and Prowly is helping us to make it real.

Best product ever

Prowly makes it all. CRM, pitch, media, stories. The product is everything I need in my everyday work. I have space to write, to promote, to send, to analyze. I can't imagine my job without it.

The best tool for communications pros!

Don’t just take our word for it. Try Prowly for free.

Full access, no CC required, free 7-day trial

Start your free 7-day trial

We let you test Prowly completely free of charge for 7 days, no CC required, no strings attached. You get unlimited search access to our media database and press release + newsroom creator so you can see if it’s a match for your business.

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Why Prowly?

Find out why over 500 PR teams from all over the world use our PR software: